New To Roo
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The Essential Short Sleeve Cardi
Dreamy and delicate, this cardigan is the perfect mix of comfort and style. The short sleeves make it ideal for transitioning between seasons. Wear it solo or layer it up—either way, it’s a total win. rolled neckline functional buttons soft + stretchy- $44.00
- $44.00
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LemonChiffon
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Red
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Linen
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Had it All Button Cardigan
Don't let this one pass you by and leave you thinking, "I could have had it all." Girl, you CAN have it all. Featuring ribbed hemlines, a round neckline, and a slightly oversized fit for that trendy, laid-back vibe, this cardigan is perfect for rockin'...- $68.00
- $68.00
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LightBlue
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DarkGreen
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Oatmeal
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Brown
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The Drake Sweater
Relaxed and effortlessly cool. This lightweight sweater is perfect for layering through the seasons.- $68.00
- $68.00
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LightGray
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Tomato Tomahto Sweater
Playful and cozy with a fun graphic detail. A standout knit that still feels easy to wear.- $60.00
- $60.00
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Ivory
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A Single Moment Short Sleeve Cardi
A short-sleeved version of our best-selling cardigan! Featuring rolled hemlines, a button front, and stretchy-soft fabrication, this cardi is here for all your warmer-weather looks! functional buttons super soft!- $45.00
- $45.00
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Mocha
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Wheat
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Ivory
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Red
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Countryside Floral Maxi
Soft florals, a cinched waist, and an easy flowing skirt create a feminine silhouette you’ll love for everyday moments. nursing friendly tie waist- $78.00
- $78.00
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LightSteelBlue
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Pink
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Marceline Textured Dress
The Marceline Dress is your new closet MVP! Its stretchy, comfy fabric hugs just right, while the ruffled texture brings in all the fun. Pair it with sandals for a comfy outfit that’s anything but ordinary. Which color are you adding to cart?? keyhole...- $78.00
- $78.00
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CornflowerBlue
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LemonChiffon
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SteelBlue
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Black
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Chestnut Hollow Gingham Skirt
A timeless midi skirt in brown gingham print featuring a flattering pencil silhouette. Perfect for pairing with chunky knits or sleek tops. elastic waist unlined- $52.00
- $52.00
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Red
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SaddleBrown
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Timeless Flutter Sleeve MOM Dress
Soft flutter sleeves and an easy fit make this dress a go-to favorite. Comfortable, flattering, and perfect for everyday wear. adorned with our nursing-friendly zipper for easy breastfeeding- $82.00
- $82.00
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Tan
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Red
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SALT The Dreamer Maxi Dress
Dreamy and effortless. This maxi dress offers a timeless silhouette with a soft feel you’ll love wearing again and again. lined- $92.00
- $92.00
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White
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Green Goddess Maxi
Easy, breezy, and flattering. This maxi dress features a relaxed fit and soft fabric that moves with you for all-day comfort.- $78.00
- $78.00
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OliveDrab
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Free People Graphic Camden Pullover
A laid-back pullover with signature Free People style. Soft, slouchy, and perfect for casual layering with denim or lounge bottoms.- $98.00
- $98.00
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White
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Effortless Ribbed Tank
Turly effortless, this ribbed tank comes in 5 fun colors. Perfect for Spring, Summer, layering, or wearing on its own, this tank is a NEED! open sleeve garment friendly!- $18.00
- $18.00
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LemonChiffon
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Black
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White
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Sienna
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Honey Button Knit Vest
A lightweight knit with an easy, relaxed fit. Perfect layered or worn on its own for a simple, polished look.- $48.00
- $48.00
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Ivory
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Milk + Sugar Button Tank
Clean, classic, and easy to style. This soft button-front tank is perfect for layering or wearing solo on warm days.- $38.00
- $38.00
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Ivory
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SaddleBrown
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Sunrays Stripe Tank
Easy stripes and an effortless silhouette. A go-to basic that pairs perfectly with denim or skirts.- $34.00
- $34.00
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LemonChiffon
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Blue Jay Collared Blouse
Charming and timeless with its statement collar. A sweet piece that instantly elevates your everyday look. open sleeve garment friendly!- $54.00
- $54.00
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SteelBlue
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Berry Picking Ringer Tee
A casual classic with contrast trim. Soft, easy, and perfect for laid-back styling.- $38.00
- $38.00
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LightBlue
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Every Little Thing Raglan Tee
Relaxed and comfortable with a sporty feel. An easy everyday staple you’ll love wearing on repeat.- $28.00
- $28.00
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Gray
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The Grace Puff Sleeve Blouse
Soft structure meets feminine detail. Puff sleeves add just the right touch of charm to this easy blouse.- $50.00
- $50.00
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SteelBlue
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Varsity Weekend T-Shirt Dress
Sport girlies unite! Even if you aren't into all that, the Varsity Weekend T-Shirt Dress is cute, casual, and perfect for those days on the go.- $72.00
- $72.00
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Ivory
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Navy
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Wish You Were Mine Floral Dress
Keep things cool this Summer with the Wish You Were Mine Floral Dress. Featuring a V-neckline, pockets, and fun florals, this dress is sure to turn heads! unlined pockets back invisible zipper closure symmetrical side slits- $92.00
- $92.00
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SteelBlue
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White
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The Bright Side Sweat Shorts
Always look for the bright side! Of course, these are just the cutest sweat shorts (with matching pullover) but we are in love! The cutest butter yellow set, ready for Spring.- $35.00
- $35.00
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LemonChiffon
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The Bright Side Pullover
A butter yellow set to die for! This pullover is a classic in every way. Pair with the matching shorts or your favorite pair of jeans for a Spring look that is to die for.- $45.00
- $45.00
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LemonChiffon
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A Single Moment Button Up Cardigan
This cardigan features a rolled collar and arm cuffs for a unique style twist! Its thin and lightweight fabric ensures comfort, and the boxy fit adds a modern touch. The functional buttons allow you to wear it open or closed, adapting to your style preferences....- $48.00
- $48.00
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Peru
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LightPink
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FireBrick
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Green
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Bright Days Boxy Tee
Easy, relaxed, and perfect for casual days. The boxy fit gives this tee a laid-back feel that pairs effortlessly with shorts, denim, or lounge pants.- $38.00
- $38.00
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Blue
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Cherry Bomb Retro Bralette
A bold, retro-inspired swim bralette with a flattering scoop neckline. Comfortable and supportive, it’s perfect for sunny days when you want a little extra coverage without sacrificing style.- $40.00
- $40.00
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Red
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Cherry Bomb Retro Boy Short
These retro-style swim shorts offer a comfortable, flattering fit with a playful pop of color. Easy to wear and easy to love, they’re perfect for mixing and matching.- $45.00
- $45.00
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Red
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Walking Distance Stripe Dress
An easy stripe dress with a relaxed fit and timeless appeal. Comfortable, casual, and endlessly wearable.- $72.00
- $72.00
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BurlyWood
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Cherry Blossom MOM Dress
Feminine and flowy with a soft floral touch. This dress features a relaxed fit that feels comfortable while still looking beautifully styled. adorned with our nursing-friendly zippers for easy breastfeeding- $82.00
- $82.00
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Pink
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Quiet Classic Denim Shorts
A timeless pair you’ll reach for all season. These denim shorts feature a relaxed fit and classic wash that works with everything from tees to dressier tops.- $58.00
- $58.00
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SteelBlue
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Tiny Perfect Things Midi Skirt
Adorned with a dainty print, this skirt brings a touch of feminine charm to any occasion. Whether you're dressing up for a special night out or keeping it casual, this skirt's timeless cut and pattern makes for the perfect style companion. slight high-low elastic...- $38.00
- $38.00
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DarkGoldenRod
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DarkSeaGreen
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SteelBlue
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Black
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Boulevard Babe Bikini Top
A sleek, minimal bikini top with a modern silhouette. Designed for comfort and versatility, this piece is easy to mix and match with your favorite swim bottoms.- $40.00
- $40.00
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Black
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Boulevard Babe Swim Short
A sporty swim short designed for active days in the sun. Featuring a comfortable waistband and easy fit, these are perfect for swimming, beach walks, or lounging poolside.- $45.00
- $45.00
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Black
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The Soft Seasons Set
The perfect neutral set is here! Featuring a tee and maxi skirt, the Soft Seasons is perfect for dressing up or dressing down.- $80.00
- $80.00
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Linen
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Starlet Floral One Piece
A classic one-piece swimsuit with a soft floral print and flattering silhouette. Designed to feel both feminine and comfortable, it’s a timeless option for beach days and poolside lounging.- $75.00
- $75.00
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Red
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Baja Zen Coco Glow Body Glow Oil
Say aloha to supremely soft skin and a just-left-the-beach glow. A supercharged elixir of pure oils replenishes and renews for deeply nourished, tropically-luxe skin. This concentrated 5-oil blend infuses skin with a burst of antioxidants to restore radiance and boost skin's natural glow. Soak...- $36.00
- $36.00
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Do No Wrong Zip Dress
An easy favorite you’ll reach for again and again. This relaxed zip-front dress features a soft, comfortable fabric and an effortless fit that makes getting dressed simple. Style it zipped up or slightly open for a laid-back look that works for errands, weekends, and...- $65.00
- $65.00
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Gray
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Bold Lines Stripe Tee
This tee adds a little personality to your everyday basics. The bold stripe pattern keeps things interesting while the relaxed fit keeps it comfortable.- $38.00
- $38.00
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LightSteelBlue
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KAXI Lay Down 2.0 Claw
This claw has every feature that will allow for any hair thickness to stay back and out of your face all day long. The unique arched shape allows for your hair to sit comfortably inside of it while the teeth inside keep ahold of...- $13.99
- $13.99
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Navy
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Tan
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Mini Cinnamon Lace Bow Headband
Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.- $12.00
- $12.00
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Sunwashed Wide Leg Pants
Lightweight and relaxed, these pants are perfect for warm days or easy layering. A go-to for comfort without sacrificing style.- $50.00
- $50.00
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Ivory
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Sunwashed Button Blouse
Light, airy, and effortlessly timeless. This soft button-front blouse features a relaxed fit and subtle texture that feels easy and lived-in from the first wear. Perfect for tucking into denim or leaving loose with your favorite pants, it’s one of those throw-on-and-go pieces you’ll...- $50.00
- $50.00
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Ivory
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Lucky Lady Retro High Rise Bottom
High-waisted with a vintage feel, these bottoms offer a flattering shape and comfortable coverage. A timeless swim staple you’ll reach for season after season.- $40.00
- $40.00
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SeaGreen
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Lucky Lady Retro Bikini Top
This retro-inspired bikini top features a clean neckline and a supportive fit that feels both classic and modern. Designed to flatter, it’s perfect for confident, carefree swim days.- $40.00
- $40.00
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SeaGreen
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KAXI Satin Pillowcase
Upgrade your beauty sleep with our KAXI satin pillowcases—where function meets style. Each pillowcase is made from ultra-soft satin that helps reduce hair breakage, frizz, and wrinkles (aka: your secret weapon for waking up flawless). standard size pillow- $32.99
- $32.99
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KAXI University Striped Hair Tie Pack
These come in a fun, striped print all completed with our very own KAXI logo on it!! Crafted with a durable yet snug nylon material, these hair ties are designed to keep your hair in place without tugging or causing pain. They are perfect if you...- $12.99
- $12.99
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All-Star Ringer Tee
A classic ringer tee with contrast trim for a sporty, vintage feel. Soft, comfortable, and easy to style, it’s a casual staple you’ll reach for again and again.- $34.00
- $34.00
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SteelBlue
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Peru
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Throwback Patch Pocket Shorts
Comfortable shorts with a relaxed fit and functional patch pockets. Designed for casual days, they’re easy to style with tees, tanks, or lightweight knits.- $62.00
- $62.00
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Ivory
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Book Lover Coloring Book
The Book Lover coloring book features the perfect motto for any bookworm, avid reader, teacher, or coloring fan! With heavy, single-sided pages to prevent bleed-through, this reading-themed activity book is a great activity for adults and children alike—making it the perfect gift for kids,...- $12.00
- $12.00
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